Rachel Claire Levin alias RCLBeauty101 (born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101.
A native of Philadelphia, Pennsylvania, Levin was noted as the number one social media influencer under 21 in the world on Zefr's. At times, RCLBeauty101 has been the fastest growing YouTube channel in the world. Levin has been featured on the front cover of magazines such as Adweek. Fans of her channel are referred to as Levinators.
As a result of her large fan base, she has become a household name amongst the teenage demographic, according to The Philadelphia Inquirer. Her most popular video is Disney Princess Pool Party uploaded on April 15, 2016.
Levin's YouTube career began when she was 15 years old in 2010. Already a big fan of YouTube content, the then-teenager found herself watching videos all of the time. She soon had millions of subscribers. Levin began her college studies at Pennsylvania State University. In August 2015, RCLBeauty101 became the fastest growing YouTube channel in the world.
For Levin, creating YouTube content is all about finding those inventive topics to share with fans. One of her most well-known videos can definitely be described with that word. She created a piece on how bubblegum can be used to make lipstick.
Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She began vlogging in December 2010. At age 16 she was quoted in The Wall Street Journal in an article "Mixing Makeup for the Webcam" regarding her cosmetics DIYs. She has been featured in Forbes Magazine "Rachel Levin: A YouTuber With A Positive Message". She has also been quoted in Cosmopolitan magazine's issue "The United States of Style", and also featured in the magazine regarding her critically acclaimed video "I am Ugly". which delves into self images of girls, featuring a younger version of herself. Levin is one of the most diverse artists on YouTube. While she is well known for her lifestyle, comedy, beauty, fashion and DIY videos, she has dealt with social issues in her videos such as bullying, self-image, and suicide. | YOUTUBE | INSTAGRAM | FACEBOOK | and | TWITTER |